“Homeowners age 55 and over increasingly embrace online video as one of their preferred ways to research and discover information,” shares Reverse Mortgage Daily. As a source of education and engaging content, “68% of Baby Boomers use YouTube to watch videos. Half of them watch videos more than once per week, and they’re watching news, educational content, and DIY tutorials.”
Why not use this platform as a vehicle to showcase the benefits of reverse mortgages?
This article highlights reasons why video marketing can be an excellent opportunity to educate senior homeowners and their families about HECMs. Even if you don’t know where to start, see their tips to help you get started. Take a look!
